Building an active and vibrant online community takes keen engagement planning. It requires a real understanding of what motivates your customers to contribute content, invite their friends and engage in the community. The Viewpoints Technology Platform's Social Loyalty Engine is a reputation, recognition and reward system designed to help you customize a program that will appeal to the core motivations of your customers. You may find your customers thrive on recognition, are motivated by interacting with other customers, or respond best to incentives and promotions. The dynamics of your social loyalty program need to cater to each scenario differently.

With the Viewpoints Social Loyalty Engine, you can determine how your program and badges are branded, what actions in the community trigger points, how many points are required to reach specific reputation levels and what types of incentives you should consider to elicit the best response.