User reviews encourage passionate involvement with your brand by giving consumers a voice. They are sought after by 80% of shoppers and are proven to increase conversion and drive organic traffic. The Viewpoints Technology Platform offers a comprehensive solution for capturing, moderating, analyzing and publishing user reviews. These reviews are also tightly integrated into the larger VTP platform so that consumers can edit their reviews, track how often their reviews are being read and get alerts when they receive comments from other community members.