Customer Questions & Answers
Wouldn’t it be great if your customers had a direct line to an “expert” who could answer their burning questions right when they were debating a purchase on your site? With The Viewpoints Technology Platform’s Questions & Answers module, they can.
Questions & Answers is an exciting VTP module that allows customer questions about your products or services to be posed directly from within the purchase path or from a review or discussion page on your community site. Knowledgeable community members, product experts and staff then post answers to those questions so that the consumer can stay on your site and remove any lingering barriers to completing their purchase. The exchange creates a mutually beneficial interaction between all parties and exists right where it matters most – at the point of purchase. And, as Q&A content on your site grows, you gain valuable and highly credible content to supplement existing product information and build your SEO value.
Key Features
- Best answer voting & question resolution to encourage answer quality
- Collective Response - tie answers to reviewers, designated experts and staff
- Targeted questions to select groups such as brand experts or prior reviewers
SEO Optimization
- Content is naturally SEO friendly
- Page Architecture designed to be easily crawlable
- Strong SEO workbench: URL management, Meta Description, H-Tag and Title Tag Optimization
Community Engagement
- Encourage return visits by alerting customers through Q&A interaction
- Featured contributor placement for “soft” reward
- Q&A rewarded with Social Loyalty Program
- Ability to be selected for “best” answer
- Trigger questions to members’ friends and fans
Moderation
- Automated profanity moderation
- Manual moderation
- In-line moderation option
- Escalation management
- Viewpoints' Professional Moderation Services
Reporting & Analytics
- Monitor daily/monthly Q&A volume
- Identify top answerers and user history
- Monitor unanswered questions
Inline Integration
- Seamless integration with your e-commerce experience via turnkey widget and RESTful API
- Custom integration options available
Learn More
Want to learn more about the Viewpoints Technology Platform?
