SEO & Traffic Planning

The Viewpoints SEO Team advises clients on how to best leverage consumer-generated content to drive organic traffic. We provide outsourced SEO services inclusive of unique content creation, page architecture consulting and hands-on link building. We also train partners on proprietary SEO tools that enable partners to manage everything from custom URLs to meta data on a real-time basis.

Community Influencer Program

Kick-start your community by identifying demographically appropriate online contributors to engage in your community. Viewpoints will design a custom influencer program of your ideal contributors by tapping your loyal customers, members of competing communities, social networks and bloggers who are interested in becoming founding members of your exclusive community.

Custom Content Creation

Encourage member visits by giving them yet another reason to visit your community. Your Viewpoints editorial team can develop unique, exclusive, SEO-optimized articles, newsletters and shopping guides. We will work with you to test a variety of content ideas and placements throughout the community to determine which combination is the most effective.

Activation & Incentive Planning

The ongoing success of your community lies in your ability to engage new and existing members and retain core contributors. The Viewpoints Professional Services team can work with you to develop a quarterly activation and incentive plan that includes promotions such as sweepstakes and contests designed to spark activity and encourage ongoing contribution.

Social Loyalty Planning

Viewpoints will work with you to establish a custom reputation, recognition and rewards program that motivates your customers to contribute content and become leaders and brand advocates in your community. We’ll help you determine how your program and badges are branded, which activities trigger points, how many points are required to reach specific reputation levels and what types of incentives or “gifts” you should consider to yield the best response.